People have been noticing Doritos in the refrigerated section of Target.

Why are they doing this?

When this first started happening, some guessed that the low temperatures makes them crunchier. The Huffington Post got to the bottom of it, making Target confess that it was product placement for a recipe called “walking taco.” This recipe contains ground beef, cheddar cheese, and sour cream, combining it all in the Doritos’ bag. Doritos are being placed in fridges everywhere! See if you can spot them at Target.